Insights
Perspectives on digital transformation, technology, brand and marketing from the IBU Digital team.
Businesses that unify technology, creative and marketing under one strategic roof are outpacing those that fragment their digital investment. Here is why integration is the defining competitive advantage of the next decade.
Practical AI implementation is no longer the preserve of enterprise. Here is how ambitious SMEs are deploying automation to scale faster, reduce costs and compete with larger rivals.
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As attribution models evolve, the businesses winning on paid channels are those investing in full-funnel measurement, creative quality and brand-building alongside performance spend.
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For growing businesses outgrowing spreadsheets and disconnected systems, ERP implementation is a pivotal decision. Here is what a well-executed SAP B1 deployment looks like in practice.
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B2B businesses consistently underinvest in brand relative to performance marketing. The data increasingly shows this is a strategic error — and the gap between brand leaders and laggards is widening.
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Generative Engine Optimisation and Large Language Model Optimisation are redefining how businesses get found. Here is what you need to know — and what to do about it.
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We publish perspectives on digital transformation, technology and marketing for ambitious businesses.
